When writing about important topics like health and nutrition, it is important to establish your credibility and knowledge. Oftentimes, content in this space conflicts with information shared by other writers, leaving readers wondering where to turn for sound advice. By implementing some simple tips into your writing, you can become a trusted health and nutrition writer with a following of people who enjoy reading your content.
Simplify Scientific Jargon
One of the first mistakes that health and nutrition writers often make is using too much scientific jargon, which can turn readers off and cause them to find content that is easier to understand. Although certain terms might make sense to you, they may not mean anything to the average reader, and trying to look up every other word in the dictionary will not create an enjoyable reading experience.
It is important to stick to the evidence when establishing credibility but look for ways to do so without confusing your audience. Simplify terms and phrases that are better saved for a science lab. If you are not sure whether your content is easy to understand, consider running it through a readability tool. You will get a clear reading level number that tells you whether it is simple or needs another round of edits.
Offer Suggestions That Are Easy to Implement
If a reader feels overwhelmed by your health and nutrition suggestions, they may be reluctant to implement changes in their life. Changes that are easier to implement tend to see higher success rates, and they can serve as stepping stones for people as they move forward on their health journeys. Meet individuals where they are, rather than expecting every reader to throw away their junk food and start drinking 100 ounces of water a day.
Increase Your Knowledge
Increasing your knowledge of health science and the importance of nutrition can be beneficial to your writing process. After all, the more you know, the more you can share with others. Look for continuing education opportunities in your area or online courses that can help you learn about new topics in the field. You can find a convenient online course that focuses on the importance of nutrition in human health, stress management, and wellness. When you complete this course, you will also receive a certificate of completion, which you can use to establish your credibility.
Offer a Unique Perspective
It is easy to rewrite information that is already well covered, but providing new and unique insights into health and nutrition brings more of a challenge. Take the challenge head-on by looking for opportunities to share a unique perspective that readers may not have heard before. By setting yourself apart, you can appeal to readers who want to learn something new, rather than read a rehashed version of the same article.
Writing about nutrition and health allows you to give useful, helpful insights to readers who can benefit from it by applying it to their lives in real-time. With these few tips, you can improve your skills and give your readers the information they need to improve their overall health and well-being.